People underpin everything – society, technology, economy and politics.  So the more we are able to understand people, especially their motivations, the more easily will we be able to deal with them as customers, employees, other stakeholders, competitors and even adversaries.

We need to be able to communicate with people in all appropriate regions of the world in order to be successful in all our endeavors, and so the more we understand them, the greater our successes.

We have two tools that we use:

  • A model of people’s values that we developed more than 35 years’ ago, and that we have used for commercial and governmental purposes in many countries around the world.
  • 17 cultural-cognitive dimensions that help us understand the major differences between “us” and “them.”

We provide data and analysis based on our models;  we help our clients understand and use it through interactive workshops and training sessions.